Father's Day is a secular festival that sees
celebration in different parts of the world. Like in most places,
Father's Day celebration in UK (Great Britain) takes place with much
aplomb and glory. In England, this day falls on the third Sunday of
every June. Therefore, the occasion is not marked on a particular date,
rather keeps on changing each year. People revel in its festivities and
honor their fathers on this special day. Joyous celebrations are also
characterized with gift-giving and organizing lavish parties at home.
On this day, children put across their innermost feelings of affection
and gratefulness towards their dads, with the help of various tokens of
love. Popular gifts like cards, flowers, and chocolates are presented to
daddies, as expressions of warmth and gratitude. Small children
articulate their sentiments for dad with the help of simple homemade
arts and crafts. Colorful handmade greeting cards are a preferred gift
among many children. Fathers Day parties and cultural shows are also
organized in many schools all across Britain.
Children participate and show their talents and also take part in
various games and activities during the Father's Day school festivities.
Apart from schools, the day is also celebrated in various clubs and
cultural societies. Parties and get-togethers are organized to mark the
cheerful spirit. People enjoy themselves with good food, fine liquors
and tasteful music. Various games for children as well as adults are
also conducted in these parties. However, Fathers Day celebration in the
UK today has undergone heavy commercialization.
It is seen as an opportune moment to introduce flamboyant products and
extravagant gifts in the market. Marketers take full advantage of its
ritualistic process of gift-giving, to launch favorable advertising
campaigns. Though many critics vehemently oppose such crass
commercialization, many people are in supportive of such forceful ad
campaigns. Cheerers believe that such advertising policies create
awareness about the Father's Day celebration and thus help in
solidifying bonds between children and dads.



